case study
Studium Przedsiębiorczości
Studium Przedsiębiorczości (eng. Entrepreneurship school) is an innovative education platform for expanding business knowledge and managerial competence. Portal Studium Przedsiębiorczości was initiated by Żabka and is free for every internet user. Every trainee receives a certificate of completion after the course.
Location
Poland
Industry
Education
Technologies
WordPress Figma
The Background
In 2022, Studium Przedsiębiorczości began its mission to empower individuals with practical business knowledge and managerial skills. Experts from Studium started to collaborate with universities, business incubators, and NGOs to conduct various workshops and training sessions covering diverse aspects of entrepreneurship. Recognizing the growing need for an accessible online educational platform, Studium Przedsiębiorczości wanted to expand its reach digitally. They needed an e-learning platform that mirrors their offline activities. This online extension ensures that more people can benefit from their expertise, regardless of location.
Studium Przedsiębiorczości is the second project we created with Żabka, a leading Polish convenience store. Read the Case Study: WordPress Development for Żabka.
The Challenge
Żabka aimed to create an educational platform featuring various assets: courses, podcasts, webinars, and articles.
Additionally, the website needed to cater to three distinct target groups: new business owners, business development professionals, and foreign entrepreneurs. Ensuring the platform’s cybersecurity and web accessibility was also important.
The Process
Project Initiation
During several meetings with the stakeholders, we defined the must-have functionalities and outlined the components of the educational platform that would provide the best learning experience for the users. This initial phase was crucial for setting clear expectations and ensuring all parties aligned on the objectives and deliverables.
Design
We started by designing user flow and creating mockups. We then prepared a visual design system for the platform, incorporating a cohesive color scheme and interactive elements. These design elements aimed to enhance user engagement and provide a smooth, intuitive user experience.
Theme Development and Testing
After that, we developed the platform theme to strongly focus on meeting the established goals. After integrating the content, we conducted manual and automatic testing to ensure the platform functioned seamlessly and met all quality standards.
Training
We conducted several training sessions for the platform administrators on using WordPress and managing content within WordPress. The training sessions equipped the administrators with the necessary skills to manage the platform efficiently.
Maintenance
Our involvement has continued after the platform launched. We keep on developing the project by adding new functionalities and taking care of the website’s security. Ongoing maintenance is the key to keeping the platform up-to-date and secure for all users.
Accessibility
The platform was meticulously designed to ensure ease of use and readability for all users. To achieve this, we incorporated a dedicated accessibility panel that allows users to customize their viewing preferences. This feature ensures that everyone, regardless of their abilities, can navigate and benefit from the resources available on the platform.
Courses
Each course is structured into manageable lessons. It includes interactive quizzes that test knowledge at various stages. To ensure the integrity of the learning process, we implemented measures to prevent users from skipping required videos. Upon completion, participants receive a certificate, adding tangible value to their learning journey.
SEO Support
Before the coding phase, we prepared detailed technical SEO guidelines to ensure the platform’s visibility and search engine performance. We provided ongoing technical SEO support during the implementation and conducted thorough optimization checks after the site had gone live. This approach ensured the platform launched smoothly and maintained strong search engine performance from the very beginning.
DevOps
As part of developing the Studium Przedsiębiorczości platform, we implemented advanced DevOps practices that enabled seamless integration and automation of deployment processes. We ensured uninterrupted platform availability through continuous performance monitoring and cloud infrastructure management, even during peak traffic periods. Our DevOps approach included automated testing and rapid deployment of new features, accelerating the iterative development process while maintaining the highest standards of security and platform stability.
Website Segmentation
The website was divided into four interconnected sections to enhance functionality and user experience: the Administrative Panel, User Panel, Mentor Panel, and Content Section. This way, each user could easily navigate to relevant content.
Additional Features
We implemented a contact form integrated with Żabka’s Salseforce that was aimed at potential franchisees of the client. This integration streamlines capturing and managing inquiries, further supporting the platform’s objectives.
To enhance the educational experience, we included supplementary PDF materials with podcasts, such as a Polish language course.
What we have achieved
client`s review
Created in collaboration with Ambiscale, the e-learning platform „Studium Przedsiębiorczości" has achieved impressive test results. Its user-friendliness, adaptability to different audience groups, and web accessibility have helped to expand its digital reach. We are very pleased with our collaboration with Ambiscale on this project.