case study

Insightland

A mockup shows the Insightland homepage on a laptop and smartphone with the text, ‘Everyone has data, we have insights.’ A smaller description reads, ‘We are fluent in reading figures. Let us translate numbers into actionable conclusions.’ The design features a clean white background and a circular abstract graphic on the right.

Insightland is a leading SEO and data analytics company based in Poland. Renowned for its data-driven approach, Insightland specializes in helping businesses improve their online visibility through advanced SEO techniques and strategic data analysis.

Location

Poland

Industry

SEO & Data Analysis

Technologies

WordPress WooCommerce

Background

In 2024, Insightland decided to refresh its brand to reflect its vision and future growth. As part of this strategic transformation, the company recognized the need to overhaul its website. While the previous website fulfilled its original purpose, it no longer aligned with Insightland’s evolving brand identity, focus, and service portfolio. Creating a modern, high-performing, and user-focused platform became essential to support the company’s strategic vision.

The Challenge

The main challenge of this project was to deliver a fully optimized website that could meet high standards of performance and functionality despite the complexity introduced by WooCommerce integration, custom animations, and a rich visual design. Additionally, the site needed to incorporate advanced e-commerce functionalities to support the Insight Academy, an educational initiative offering paid webinars and courses. Adding to the complexity was a tight deadline driven by planned marketing activities.

A laptop on a concrete surface displays a webpage titled ‘Our client case studies,’ showcasing two examples: ‘Intelligent Workload Optimization Framework’ and ‘E-commerce visibility surge: website migration.’ The background is softly blurred with natural tones and plant shadows.

The Process

Project Initiation

Our collaboration with Insightland has been ongoing for a long time. During the initiation stage, we consulted with the client on key technical aspects and carefully planned the work to ensure smooth execution and efficient progress. This step was a natural extension of our partnership to enhance their online presence.

Development

Firstly, the project began with the precise implementation of Insightland’s pre-designed layouts. Then, our team carefully analyzed the designs to ensure they aligned with the client’s vision and technical requirements.  Every element—from unique sections to standard components—was executed precisely.  In addition, during the development phase, we also applied the best practices of technical SEO, which was especially important for Insightland given their expertise in this field.

Maintenance

Since the website’s launch, we have remained actively involved in its development. We continually enhance the project by introducing new features, optimizing performance, and maintaining website security. Our persistent dedication guarantees the platform develops according to user demands and remains in sync with sector standards.

Site Performance

We focused our efforts on ensuring that Insightland’s website performs exceptionally well and meets SEO best practices, as verified by Google PageSpeed Insights. Due to advanced optimization techniques and a dedicated approach, the platform now delivers outstanding speed, seamless functionality, and a flawless user experience. This achievement underscores Insightland’s commitment to digital quality and reliability.

A performance report highlights high scores for a website’s productivity, accessibility, and SEO, with a productivity score of 100. Key details include ‘First Contentful Paint: 0.4s,’ ‘Total Blocking Time: 0ms,’ and ‘Speed Index: 0.8s.’ The report shows a rendering time of 0.5 seconds and a Cumulative Layout Shift of 0.004. A preview of the website displays the text ‘Everyone has data, we have insights’ on a white background.

Insight Academy

As part of the project, we successfully implemented Insight Academy. It is an e-commerce platform for webinars, training sessions, and course registrations. Moreover, we ensured seamless integration of secure payment systems, creating a smooth and intuitive user experience. The scalable and reliable platform supports high traffic and is ready for future development.  In addition, this emphasizes Insightland’s commitment to sharing its expertise and knowledge with professionals and businesses worldwide.

A section of the Insightland website features the ‘Praktyczna analityka’ course on data analytics. Details include ‘10 sessions,’ ‘3-hour duration,’ and ‘Start: Coming soon in 2025.’ A ‘Zarezerwuj miejsce’ button is visible. The image shows a man presenting to a group in a professional setting, with a chat widget saying, ‘Dzień dobry! Jestem tu, żeby udzielić informacji dotyczących kursu Insight Academy.’

What we have achieved

Through careful brand transformation and website overhaul, we delivered a high-performing platform for Insightland, achieving exceptional mobile performance on Google PageSpeed. We succeeded by optimizing website speed, eliminating blocking time, and ensuring a fast loading experience. Furthermore, the new site incorporated e-commerce functionality to support Insight Academy, including the seamless integration of secure payment systems. As a result, the platform is now scalable, handling high traffic efficiently, and is strategically positioned for future development to align with Insightland’s global expansion goals.

100/100
Average mobile results on Google Page Speed
0ms
Total Blocking Time
0,8s
Speed Index

client`s review

Working with Ambiscale ensured that Insightland’s digital transformation was smooth and efficient. We are delighted with the results and their ongoing support.

Katarzyna Iwanich CEO of Insightland

Let’s talk about
your project

contact us

All Cases Previous