How to stand out in E-commerce?

When you’re ready to start selling your product, the number of options available can seem overwhelming. The internet offers countless platforms that allow you to get up and running quickly, often with minimal effort. However, the catch is that their rules bind you. These platforms dictate how you present your products, manage your payments, and engage with your customers.

If you’re looking for more control over your business, creating your website is the solution that puts you in charge. On your platform, you get to decide how your products are showcased, how customers interact with your brand, and how you scale your business. Today, we’ll explore why going independent in e-commerce is a smart move for long-term success and growth.

A Place Where You Have No Power Over Growth

Platforms like Amazon, Temu, Etsy, and eBay provide quick and easy ways to start selling your product. However, there’s a catch, these platforms have strict rules and regulations that can limit your growth. You don’t have complete control over your business, hindering your long-term success. Let’s take a closer look at some of the main issues sellers face on these platforms:

• Product Presentation – These platforms often offer limited customization options. This means you have little say in how your product is displayed to potential customers, and it may blend in with competitors’ products rather than stand out. An even worse scenario is when your customers are offered a similar product at a lower price and abandon yours. With your site, you have complete control over what your customers see.
• Lack of Direct Customer Contact – While your products may sell, reaching your customers can be challenging. Many platforms don’t give you access to essential customer information, such as email addresses or phone numbers, making it difficult to run effective marketing campaigns or build long-term customer relationships.
• Unfortunate Situations – There are times when your customer may receive a damaged or defective product. Often, this may not be your fault but rather an issue with the platform’s distributor, such as Amazon. Even if you do everything to ensure a top-notch customer experience, a distributor’s failure can result in a poor customer review, which will be reflected in your product listing.
• Revenue Sharing – Many platforms take up to 30% of your product’s revenue. This significant cut can quickly eat into your profits, leaving you less money to reinvest in your business. Over time, this can severely limit your ability to grow as scaling becomes much more complex with a reduced margin.
• Limited Brand Promotion – Brand recognition is essential for building a solid online presence, especially in E-commerce. One of the most effective tools for increasing visibility and driving interest is Google Ads. People trust Google recommendations and are more likely to click on ads that lead directly to a brand’s official website. Directing them to a third-party platform like Amazon can appear less credible; potential customers might even question the legitimacy of the product or see the ad as a scam. In contrast, having your website conveys professionalism and builds customer trust, enhancing your brand’s reputation and reliability.

Speed and accessibility come at a price. While these platforms certainly have advantages, if you believe your product deserves to be presented uniquely, you may need a different option. You need a platform where you control how your product is displayed. You need a platform where you can directly reach your customers. You need your own website.

How to Create a great E-commerce Website

Creating your website is a crucial step toward securing your business’s future. It serves as your storefront and portfolio, establishing credibility and providing a space where your customers aren’t distracted by competing products. However, building such a site is a challenging task. If you need help figuring out where to start, we’re here to help. Our range of e-commerce services, including E-Commerce Development and E-Commerce Migration, covers all your needs to establish a professional, high-performing site.

E-commerce Development

Whether starting from scratch or enhancing an existing site, our development services ensure a customized solution tailored to your needs. We create user-friendly sites with easy access to editing tools so you can manage your store efficiently and provide an excellent customer experience. We work with well-established e-commerce platforms, including Shopify, WooCommerce, and Magento, ensuring your site is built using top-tier, reliable technology. Don’t know which one to choose? Check out this article on page building tools: “WooCommerce, Shopify, or Magento? What’s the difference?“

E-commerce Migration

For businesses with websites running on outdated technology, our migration services seamlessly transition your site to modern platforms like Shopify, WooCommerce, or Magento. Once migrated, you’ll immediately notice the expanded capabilities of your site, from improved functionality to better customer engagement options.

Together, we can create a website fully tailored to your unique business needs, allowing you to build an independent store without relying on third-party platforms.

Beyond the Limits of Third-Party Platforms

E-commerce platforms are a haven for consumers searching for new deals, but for business owners, they can be a long, restrictive journey. These platforms limit your ability to showcase your products, cut off direct customer access, and demand a share of your earnings. Creating your website gives you control over many aspects restricted on e-commerce platforms.

Want to reach your customers more often with new offers? Create your newsletter. Want to display your product uniquely? Go ahead—no one’s stopping you. With your website, you decide how your business appears online, free from the constraints of platforms that often overshadow the unique personality of each product.