Reliable & fully controlled marketing data infrastructure for complex e-commerce
We design, implement & support server-side tracking environments for mature e-commerce organizations that need more than standard GTM server-side hosting.
Challenge
Client-side tracking is no longer enough
Inconsistent sales data
Revenue and conversion numbers often differ between the backend, GA4, ad platforms and BI reports. It’s difficult to know which data source to trust.
Limited control & ownership
Marketing, IT, analytics teams & external vendors share responsibility for tracking. There’s no clarity what data is sent, where it goes and who is accountable for its quality.
Fragmented e-commerce events
Events may work differently across countries, domains, storefronts or markets. Over time, this creates reporting gaps and makes performance comparison unreliable.
Unreliable conversion numbers
Multiple tags, scripts or GTM setups can trigger the same events more than once, which leads to inflated results and incorrect campaign optimization.
Overreported purchases
Purchase events are often not deduplicated correctly between analytics and advertising platforms. As a result, teams overreport revenue or attribute conversions to the wrong channels.
Too many browser-side scripts
A growing number of third-party scripts slows down the website and makes tracking harder to control. You risk data loss caused by browser restrictions, ad blockers or consent settings.
Take full control of your analytics & marketing data infrastructure
Move from fragmented browser-side tracking to a controlled server-side architecture.
First-party analytics setup for better data control
Benefits of server-side data infrastructure
Data under control
You get more control over what data is collected and processed and shared with external platforms. Reduce dependency on browser-side scripts and vendor-specific tracking logic.
Improved reports quality
Your team works with reports they can actually trust thanks to cleaner event flows, improved deduplication and consistent e-commerce parameters.
Stronger foundation for growth
A server-side setup supports a more durable first-party data strategy, so as the business scales across markets, domains or stores, the data setup can scale with it.
Smoother digital experience
Reducing unnecessary browser-side scripts can support better website performance and a better user experience. This boosts SEO, conversion rates and customer satisfaction.
Faster response to anomalies
With monitoring, alerting and technical support, you detect tracking issues before they turn into reporting gaps. This means fewer surprises, less manual investigation and more continuity in business-critical data.
Build a first-party data foundation that scales with your e-commerce
One solution. Five layers of control.
Infrastructure
Stable and controlled tracking environment thanks to server-side GTM hosting, cloud setup, custom domain, scaling and redundancy.
Tracking
Better conversion and campaign data from GA4, Google Ads, Meta CAPI, TikTok Events API, custom tags and endpoints.
Data
Cleaner data for reporting and decisions thanks to validation, enrichment, deduplication as well as BigQuery & CRM/ERP/BI integrations.
Governance
Compliance, control and scalability provided by consent-aware routing, PII filtering, documentation and naming standards.
Operations
Continuity and accountability coming from monitoring, alerts, support, SLA and ongoing improvements.
More than server-side hosting
Full ownership of your analytics infrastructure
From audit to reliable data
Get a stronger first-party data foundation
E-commerce data infrastructure aligned with your business needs.