case study
SEADS
SEADS produces unique espadrilles made from recycled ocean plastic and industrial waste. They specialize in creating footwear that is both stylish and environmentally friendly, contributing to the reduction of ocean pollution.
Location
Poland
Industry
Retail
Technologies
Shopify
The Background
The idea behind setting up SEADS was to start a shoe line for large feet. Still, it has quickly changed into sneakers-espadrilles crafted from Upcycled Marine Plastic, packaging waste, and eco-friendly materials.
SEADS is driven to help clean up our oceans without compromising style and quality. Their mission is to decrease plastic waste in the oceans by transforming it into high-quality products and promoting sustainable fashion.
The Challange
We faced several key challenges in our mission to promote Seads’s sustainable fashion. Firstly, we needed to establish an e-commerce presence using Shopify, ensuring a seamless online shopping experience. Additionally, increasing brand awareness and product sales was crucial. SEADS wanted to educate customers about the importance of sustainable fashion and environmental conservation.
Balancing these objectives required creating an online store that effectively conveys its mission and attracts eco-conscious consumers.
The Process
Research
Our first step was setting primary goals with the client and familiarizing ourselves with the brand guidelines and initial design concepts. Numerous conversations with stakeholders allowed us to define the expectations and scope of the entire project effectively. We conducted market research to understand the target audience’s preferences and behavior. Then we did an SEO Audit, which included recommendations on e-commerce structure optimization and its particular elements.
Design
The UI designer focused on creating an engaging and visually appealing website. The design emphasized the story behind each product, showcasing the transformation of ocean plastic into stylish espadrilles. It was key to show the storytelling character of the idea and mission while implementing it following UX principles to make the store intuitive for customers. Additionally, we included parallax animations to enhance the user experience, making the site dynamic and interactive.
Development
Our developers, based on the previously established framework, started developing the website based on a previously selected template on Shopify. We integrated features like easy navigation, secure payment options, and detailed product pages. We added an order tracking function that allows customers to monitor their orders and receive status updates, enhancing customer satisfaction and trust. Additionally, we decided to add the ‘customer reviews’ section because we know how important it is for potential customers to read other people’s opinions about products.
Site Performance
The development process also included SEO optimization to improve search engine visibility and attract organic traffic. To ensure a flawless user experience, we conducted thorough quality testing.
We have implemented Google Analytics and GA account setup to measure e-commerce indicators.
The result
We are thrilled that we could take part in such an inspiring project like this one, which cares about our planet. Thorough research at the beginning of the collaboration and establishing all the details with the client allowed us to create an intuitive website. By leveraging Shopify as an e-commerce platform, we created a fully customized, user-friendly, and visually appealing online store enhanced with parallax effects and slideshows to engage visitors. Importantly, Shopify is also easy for online store employees to use.
